Work that moves people
AutoimmuneAI
AutoimmuneAI Brand, Product & Launch Campaign
End-to-end development of the AutoimmuneAI brand, digital product, and multi-channel launch campaign—from initial concept, positioning, UX/UI, and product design through creative direction, messaging, website development, campaign production, and market execution for an AI-powered autoimmune wellness companion.
Problem
A new health-tech startup needed to establish brand presence, build trust with health-conscious consumers, and drive app downloads in a competitive wellness market.
Solution
Developed an integrated campaign — brand identity, website, mobile app UX, social content, video production and targeted advertising across multiple platforms.
Results
- 10,000+ app downloads in first quarter
- 85% user retention rate
- 50+ enterprise sales leads
- 5,000+ database participants
AutoimmuneAI Website
A comprehensive website showcasing the platform's capabilities — over 500 AIP-approved recipes, personalized fitness recommendations, and an interactive AI questionnaire that assesses whether an AIP lifestyle fits each visitor's health profile and goals.
Recipe Database
Over 500 delicious AIP-approved recipes complete with grocery lists, making meal planning simple and stress-free.
View Recipes SectionFitness & Lifestyle
Personalized fitness recommendations and lifestyle guidance to help eliminate fatigue and brain fog.
View Fitness SectionAI-Powered Assessment
An interactive questionnaire uses AI to assess whether an AIP lifestyle is right for each visitor, with personalized guidance.
View AI Assessment
AIP Health Companion Web App
A digital health platform with personalized meal planning, mood tracking, fitness recommendations and health-profile management for autoimmune care.
Home Dashboard
Daily overview with streak tracking, grocery lists, recipes and fitness prompts to keep users engaged.
Step Tracking
Daily step counts with distance, calories, weekly summaries, targets and badge progress.
Feelings Check-In
Quick emoji-based mood tracking with energy-level sliders for daily wellness monitoring.
AI Meal Scanner
Scan meals before eating to verify they are AIP and gluten-free compliant using AI image analysis.
Daily Meal Plans
AIP-approved, gluten-free recipes organized by day with servings, benefits and full recipe details.
Daily Fitness Goals
Gentle stretches, morning sunlight and evening wind-down routines tailored to autoimmune care.
Social Media & Digital Placements
A multi-platform strategy leveraging Facebook, Instagram, LinkedIn, and YouTube to build awareness, drive engagement, and convert prospects into active users — each platform tailored to its audience while maintaining consistent brand messaging.
Educational Carousel
Carousel posts comparing AIP to popular diets like Keto, positioning AutoimmuneAI as a trusted authority for health-conscious adults 35–65.
Recipe Content
Mouth-watering AIP-approved dishes with beautiful food photography, prep times and nutritional highlights that drive website traffic.
Lifestyle Campaign
Vibrant, aspirational lifestyle content featuring the mobile app experience with calls-to-action for email sign-ups, aimed at wellness enthusiasts 25–45.
Professional Content
B2B thought leadership shared by brand principals, establishing credibility with healthcare providers and corporate wellness programs, focused on ROI.
Engagement Campaign
Coordinated Facebook and Instagram campaign with consistent messaging and varied creative — app subscriptions and take-action health messaging.
Shorts & Video
Vertical Shorts plus long-form tutorials and success stories — quick-hit educational content that builds trust and maximizes organic reach and discovery.